Ad format

Product demo UGC ads

The product does the talking. One clear result, shown up close.

A creator demonstrates the product doing one specific thing, in their own space, without a script that sounds like an ad.

When it works

• The product does something visible: a texture, a mechanism, a before-and-after you can honestly show.
• Buyers already know the category and want proof this one works.
• Your current ads explain a lot and show very little.

A typical structure

1. 1HookOpen on the result or the moment the product does its job.
2. 2ShowClose-up demonstration, in the creator’s own space and words.
3. 3ContextOne line on who it’s for or why the creator uses it.
4. 4CloseA simple next step, matched to where the ad runs.

Hooks worth testing

Each Test Pack concept gets two hooks, so you learn which opening holds attention. Two openings: start on the result, or start on the problem it solves.

• Start on the result, then rewind to how you got there.
• Start on the problem the product fixes.
• Start with the creator’s honest first reaction.

What the brief needs from you

The single result you can honestly show on camera, and anything the creator must not claim.

What to avoid

• Scripts that sound like a TV ad.
• Claims you can’t substantiate, especially results.
• Showing ten features instead of one clear one.