Beauty & skincare

UGC for beauty and skincare brands

Beauty buyers want to see the product on real skin, in real light, before they trust it. Good beauty UGC shows texture, application, and where the product sits in a routine, without promising results the formula can’t back up.

What your buyers want answered

• What does it feel and look like on skin?
• Will it work for my skin type or tone?
• Where does it go in my routine, and how long does it take?
• Is it worth the price compared with what I already use?

Formats that fit

• Product demo

  Close-up texture, application, and finish do more than any claim.

• Everyday use

  Placing it in a morning or evening routine makes the habit feel easy.

• Objection handling

  Answers “will it work for me?” or “why this price?” directly.

What to put in the brief

• Tell us which skin types or tones the product is made for, so we can match creators to them.
• Send the claims you can substantiate, word for word. Creators say only those.
• Flag ingredients or uses that need a disclaimer.
• Ship enough product for both creators to use it on camera more than once.

Claims and disclosure

Before-and-after shots, “clinically proven”, and medical-sounding results need evidence you can supply. Creators don’t script experiences they didn’t have, and paid content is disclosed.

Questions