Supplements & wellness

UGC for supplement and wellness brands

Supplement buyers are skeptical, and regulators are watchful. Good wellness UGC focuses on routine, taste, and honest experience, and stays inside the claims you can substantiate.

Manual review first. Projects in this category have their claims and brief reviewed before any creator is briefed. It’s an extra step, not an approval or a rejection.

What your buyers want answered

• What’s in it, and why should I trust it?
• How do I take it, and does it fit my routine?
• What does it taste like (for powders and gummies)?
• How is it different from the cheaper option?

Formats that fit

• Everyday use

  Routine and habit are safer and often stronger than outcome claims.

• Objection handling

  Addresses trust, ingredients, and price honestly.

• Product demo

  Mixing, taste, and format, without implying results.

What to put in the brief

• Send your approved claims list and any required disclaimers before we start.
• Tell us what creators must not say (disease claims, guaranteed results, timelines).
• Expect a manual review step before creators are briefed. It protects you and them.

Claims and disclosure

Every supplement project is reviewed manually before creators are briefed. Disease, cure, and guaranteed-result claims are off the table, and creators only describe experiences they actually had, with paid content disclosed.

Questions