Food & beverage

UGC for food and beverage brands

Nobody can taste through a screen, so food and drink ads have to make the moment feel real: the pour, the first bite, the reaction, and when you’d actually reach for it.

What your buyers want answered

• What does it taste like, and is it actually good?
• When would I have this: breakfast, after a workout, with friends?
• How does it compare with what I buy now?
• Does it fit my diet?

Formats that fit

• Everyday use

  Shows exactly when and where it fits in a normal day.

• Product demo

  The pour, the prep, the texture: appetite appeal up close.

• Objection handling

  Tackles “is it healthy?” or “is it worth switching?” head on.

What to put in the brief

• Tell us the occasions you want to own (morning coffee, post-workout, entertaining).
• Send nutrition and dietary claims you can support, such as vegan, keto, or no added sugar.
• Note shelf life and storage, so product arrives in a filmable state.
• Include any serving suggestions or recipes you want shown.

Claims and disclosure

Health and nutrition claims must match your label and evidence. Creators give honest taste reactions; we don’t script “best thing I’ve ever tasted”.

Questions