Ad format

Everyday use UGC ads

Make the use case recognizable before the pitch arrives.

The product appears inside an ordinary routine, so a viewer sees themselves using it before they hear why.

When it works

• The product is part of a habit: morning routines, workouts, meals, commutes.
• The category is crowded and the difference is how it fits into a day.
• Viewers need to picture themselves using it before they care about features.

A typical structure

1. 1HookA recognizable moment from the viewer’s own day.
2. 2RoutineThe product shows up naturally, used the way real customers use it.
3. 3WhyA short, honest line on why it stayed in the routine.
4. 4CloseAn easy next step.

Hooks worth testing

Each Test Pack concept gets two hooks, so you learn which opening holds attention. Two openings: a routine moment, or a direct line about who it’s for.

• Open on the routine moment (“every morning at 6:30…”).
• Open with who it’s for (“if you’re always short on time…”).
• Open on the small annoyance the product removes.

What the brief needs from you

When and where your customers actually use the product, and who they are.

What to avoid

• Over-produced “perfect day” scenes that feel staged.
• Burying the product until the last second.
• Routines your real customers don’t actually have.